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The early (2004) Touaregs had many problems with no-starts, especially high-option models with navigation and all the goodies. (The CarTalk guys had one die when they were first reviewing the model.) VW did a campaign to update the older models (firmware flash, harness upgrades, etc.) about a year ago - was this work done (free)?
Another issue has been battery cables making poor contact and causing no-start. I believe there was a TSB on that as well.
An aftermarket alarm could be suspect, as tapping into the fancy wiring system can certainly cause problems. The TReg normally watches battery voltage and disconnects circuits if they drain it too low, but if you tie in another device it may not be so protected.
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